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market research
1noun
- the gathering and studying of data relating to consumer preferences, purchasing power, etc., especially prior to introducing a product on the market.
market-research
2[ mahr-kit-ree-surch, -ri-surch ]
verb (used with object)
- to conduct market research on.
market research
noun
- the study of influences upon customer and consumer behaviour and the analysis of market characteristics and trends
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Word History and Origins
Origin of market research1
Origin of market research2
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Example Sentences
It is an effective combination of intuition and market research.
For some, crediting an ad based on extensive market research as part of an important cultural message may seem like a stretch.
Perec used to do market research (like his protagonists in Things) and was friendly with the sociologist Henri Lefebvre.
“Libya production is at its lowest since the civil war,” explains Aaron Brady, senior director for oil market research at IHS.
According to the market-research firm Global Industry Analysts, the anti-aging industry generates more than $80 billion per year.
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